Mobile phone makers have posted strong growth and robust performance last year amid competition and declining unit prices.
A big drop in average retail price was experienced by Samsung when its 2007 average unit price went down to US$151 from US$176 in 2006. Nonetheless, the Korean phone maker managed to keep its sales volume higher to compensate for the declining prices.
Nokia and Motorola, on the other hand, are fighting it out in the mass phone category. Both of them registered below industry average price at US$125 and US$127, respectively. The industry average is around US$139 per unit.
Sony Ericsson still maintains its luxury image and is offering above average retail price at US$155 per unit.
In the smart phone category, Compaq's Pocket PC-based handhelds are priced way above the industry spectrum at US$418, while a leading PDA manufacturer, Research In Motion (RIM), the maker of Blackberry devices, is retailing its units at an average price of US$345. Industry average is just pegged at US$248 per device.
The more popular Palm OS-based handhelds, meanwhile, are priced US$242 on the average. Handspring can be bought at an average price US$194 per device.
This latest development is a good news, indeed, for all consumers. Mobile phones are getting more affordable and high-technology telecommunication services are gradually becoming within reach by the masses. Competition is at work!
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