Blogging has really grown into its own over the past few years.
Nowadays, most firms, including Fortune 5oo companies, are using blog sites to launch and market products and services to their prospects and target audience.
However, although blogs can drive explosive growth to a business and revolutionize customer service programs of a company, nonetheless they could also spark controversies and outrage.
As per consultant Nick Rice:
"You cannot control your brand (in the blogosphere). You can only hope to guide its direction by knowing who you are, who your customers are, what they want, what issues they struggle with and how you want to help them."
In a blog item posted in www.vaspersthegrate.blogspot.com, the blogger enumerated 20 reasons a corporation should not use blogging as an awareness tool for its products and services.
So here it is. Read on.
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