Based from industry estimates, two of the most popular English-language social networking sites have posted about 250-million combined visitors in June of this year – more than 132-million people visited Facebook and about 118-million landed on MySpace.
Well, it seems everyone is social networking. Or are they?
To find the answer to this myth, global market researcher Synovate has surveyed over 13,000 respondents in 17 markets across the globe to find out who's connected and who's not. The result is surprising as per Synovate's Consumer Insight Group.
In its main survey question: "Do you know what online social networking is?" Among the numerous global respondents surveyed, only 42% of them know what online social networking is, and the majority 58% don't know it. Thus, it turns out social networking is not taking over the world.
Likewise, about 26% of all the markets surveyed are members of social networking sites. The Netherlands is leading the pack with 49% membership level, followed by United Arab Emirates (UAE) at 46% and Canada at 44%. The US is only at fourth spot with about 40% membership level. Thus, it only means that social networking is not US-centric.
Below is the tally table showing the top three social networking sites per market respondent in terms of membership.
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