Glimpses of future developments at the Coastal Bay City

The final layout was the one on top. But I also posted the other two designs so that you may have an idea on how we came about with the final one.

As you can see, the first version had a bluish hue. As much as I would like the bluish background; however, blue is not the color motif of the client. So, second revision was rendered based from the preferred color of the client. Then again, the background rendered was too futuristic and grandeur as it depicted a sort of another Makati City in the offing; hence, it was subjected to another revision.

After some collaboration, the bluish background was retained which covered about two-thirds of the poster, while a third of the space was based from the client's motiff of orange and green. Furthermore, the tall building structures in the poster design were removed in order to align with the captive and target market of the commercial complex - i.e., the future residents of the surrounding residential area that belonged mostly to the low-middle to middle income brackets.

Now, the design is more of a Sta. Rosa commercial complex, which is quite alright.

*Poster tagline and some design concepts contributed by Ludwig Ritchel A. Kalambacal for AMCreative House Concepts Designs (Nov. 26, 2008).