Friendster going mobile

Online social network Friendster, Inc. is planning to expand its user base by targeting those who have limited or no Internet access.

According to its Vice-President for Global Marketing, David L. Jones, the company will be going mobile this year. The idea of "going mobile" is to allow users who are away from their computers stay connected through their mobile phones.

Other developments to be implemented this year is the expansion of the multiple languages service. Currently, the system allows users to navigate the Friendster site, enter content and use features in about four languages only, i.e., Chinese, Japanese, Korean and Spanish.

These plans are in line with the company's objective to develop and expand its market base. The California-based Friendster has about 58-million registered users to date, while Friendster Asia has 43-million account holders on top of the 24.5-million monthly visitors (including the Pacific region).

Meanwhile, the Philippines corners 39% of the social network traffic.