Tuesday, February 5, 2008

. . . but Yahoo is Googling for an alternative alliance

As a way of rebuffing a US$44.6-billion takeover proposal by Microsoft, Yahoo would consider an alliance with Google. Yahoo finds the US$31a share bid by the software giant as unacceptable as it only undervalues the company.

However, Google would be unlikely to nod approval from antitrust regulators as per Microsoft executives. “The alternative scenarios only lead to less competition on the Internet”, added Microsoft general counsel Brad Smith.

Google fired back against Microsoft, accusing the Windows maker of seeking to extend its computer software monopoly deeper into the Internet realm. Microsoft also owns Internet Explorer, the dominant browser PC users used to view the Web.

For Microsoft, acquiring Yahoo would fortify its stronghold in the computer and IT business. For Google, a merger with Yahoo would make them the undisputed search engine and most dominant advertising firm on the Web. But at the end of the day, it is still Yahoo's gain.

It seems that Yahoo's efforts to look for an alternative bidder is simply to pressure Microsoft, Google and other potential bidders for that matter to up the ante to a price more acceptable to Yahoo shareholders.

**See related blogs:

○ Microsoft's Yahoo bid

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