Microsoft announced last Friday, February 1, that it is offering to acquire substantial shares of California-based Yahoo worth US$ 44.6-billion. The move comes in the midst of the latter's losing market share debacle with the leading search engine provider Google.
The formidable merger, if pushes through, is expected to corner at least 15.6% of all online traffic in the US alone as against Google's 7.7% Internet visit stats in the country.
Google is currently raking in profits on the market for online advertising, and acquiring Yahoo would provide Microsoft a potent search engine to compete with the leader.
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